Cookie Policy

1) What are cookies and similar technologies?

Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. Cookies allow a site to remember information about your visit, such as your preference settings or whether you have already provided consent for optional cookies.

In addition to cookies, online services may use similar technologies such as pixel tags (also called web beacons) or server-side event logging. A pixel tag is typically a small piece of code that helps measure a page view or a conversion event. Server-side logging can record technical information (for example, a timestamp or a request path) for security and performance reasons.

2) Cookie types by lifespan and origin

Cookies are often described in a few practical ways:

• Session cookies exist only while your browser session is open and are deleted when you close the browser.
• Persistent cookies remain on your device until they expire or you delete them.
• First-party cookies are set by this website.
• Third-party cookies are set by a domain other than this website, for example when a third-party analytics or advertising script is present and activated after consent.

3) How we use cookies on this website

We use cookies for three categories of purposes:

• Essential cookies are required to operate the site and store your cookie choice.
• Analytics cookies help us understand which pages are useful and how visitors navigate the site so we can improve educational content and user experience.
• Marketing cookies support conversion attribution and relevant advertising when you choose to allow them.

Our cookie banner and preference panel allow you to accept all cookies, reject non-essential cookies, or enable only selected categories. Essential cookies are always active because the website cannot function properly without them.

4) Cookie categories

A. Essential cookies (always active)

Essential cookies support core features such as basic page delivery and storing your cookie preferences. These cookies do not require consent under EU ePrivacy rules when used strictly for necessary functionality.

• Remembering whether you have already set cookie preferences
• Maintaining a basic session state to keep the site stable
• Supporting security protections (for example, preventing abusive traffic patterns)

B. Analytics cookies (optional)

Analytics cookies are used only if you consent. They help us measure audience engagement and understand which educational pages and program descriptions are being used. We use Google Analytics 4 (GA4) in a configuration intended to reduce identification risk, including IP anonymization where available. We use a typical analytics retention period of 14 months.

Analytics information is used in aggregated form for decisions like improving the clarity of a course outline, adjusting page structure for readability, or finding where visitors exit a page unexpectedly. It is not used to make decisions that produce legal or similarly significant effects on an individual.

C. Marketing cookies (optional)

Marketing cookies are used only if you consent. They support conversion attribution (for example, determining whether a form submission followed an ad click) and help deliver relevant advertising to people who have shown interest in educational programs. Marketing cookies may be associated with platforms such as Google Ads and Meta. These platforms may use cookie identifiers to build remarketing audiences or measure conversions.

Marketing cookies do not change the educational nature of our services. They only affect how advertising measurement works and whether advertising may be tailored based on prior visits to this site.

5) Cookie table

The table below lists cookies commonly used with our setup. Some third-party cookies will only appear if you enable the relevant category and if those third-party scripts are activated.

6) Third-party providers

Where enabled by your consent, we may use third-party providers to deliver analytics and marketing functionality. Typical providers include:

• Google LLC (Google Analytics 4, Google Ads, tag management where applicable)
• Meta Platforms, Inc. (Meta Pixel and related conversion measurement features)
• Cloudflare (content delivery network and security protections that may process IP data for threat detection)

We do not permit these providers to use site data for their own independent commercial purposes. When third-party cookies are active, they are used for the purposes described in this Cookie Policy and our Privacy Policy.

7) Managing cookie preferences

You can manage your cookie preferences in several ways:

• Use the “Manage cookie preferences” link in the website footer to open the cookie banner and update your choices.
• Adjust your browser settings to block or delete cookies. Note that blocking essential cookies may cause parts of the site to stop working.
• Use industry opt-out tools for advertising personalization where available.

Helpful resources:

• Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
• Google Ads settings: https://adssettings.google.com
• Meta ad preferences: https://www.facebook.com/adpreferences
• Your Online Choices (EEA): https://www.youronlinechoices.eu

8) Updates to this Cookie Policy

We may update this Cookie Policy to reflect changes in the cookies we use, changes in our services, or changes in applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page and may provide a notice on the website.

9) Contact

If you have questions about this Cookie Policy or how preferences are handled, contact:

• Bol Interieuragenturen B.V.
• Kerklaan 16 E, 1261 JB Blaricum, Netherlands
• Email: [email protected]
• Phone: +31 35 203 1184